In this day and age, digital technology has found its way into nearly every aspect of our lives. Love it or hate it, the fact is that it’s here to stay. Might as well embrace the digital evolution, right?
Just when you thought you’ve seen it all, another invention, integration or innovation pops up and blows your mind. Take toothbrushes for example. A few weeks ago I was shopping for my first electric toothbrush and came across a model from Oral-B that’s outfitted with Bluetooth and has it’s own app to help improve your brushing habits. I was blown away at first, but then realized that this is something I desperately need. A hundred bucks later and my brushing habits have become gamified, graphed and greatly improved.
Anyway, forget about the toothbrush and all that; this post is supposed to be about Volata Cycles, a San Francisco based group of product designers, creatives and coders who are taking their extensive expertise to the cycling industry. With a R&D office in Milan, Italy, Volata Cycles is merging the creativity and heritage of Italian design with the innovative spirit of the Silicon Valley to get more people riding a bicycle as their primary means of transport.
In short, Volata is creating a bicycle embedded with a 2.4″ app-based computer that will track your performance, give you the upcoming weather, assist you with turn-by-turn directions and is also equipped with front and rear lights to help you stay visible. The bicycle is also going be outfitted with a GPS-based anti-theft system which uses a motion detector to sense attempted thefts. The bicycle will then relay this information as well as a GPS location to the user.
Pretty rad concept, right? Be sure to learn more at Volata Cycles and check out the press release below.
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