Grant Petersen: Buck The Race!


Huck Magazine has a great interview with Grant Petersen up right now that I’d highly suggest checking out. If you’re not familiar with Grant, he’s the founder of Rivendell and cut his teeth as the marketing director for Bridgestone throughout the 80s and 90s. Grant talks about making the bicycle accessible and fun for everyone; it’s not all about racing and lycra in his eyes. And while I’ll normally ‘kit up’ for most rides, I fully support his stance here. Get on a bike, pedal, and have fun! Don’t miss the interview!