“Eric is known for his flamboyant style, outsider attitude and lack of verbal governance.”
I’ve never met someone who was so accurately described in a single sentence. I had the opportunity of speaking with Eric Noren of Peacock Groove this past February out at NAHBS, and what a colorful character he is. With all the attention his bikes regularly receive, he was still somewhat reluctant to stepping-up his internet presence. However, when your job is “bringing sexy back” why wouldn’t you have a “sexy” website to go along with those beautifully distinguished bicycles you’re known for building? Well, here’s some good news: Eric now as a website. So head on over to and check out Peacock Groove!