H.E.L.L. is a Boston based foundation which provides people with helmets in an attempt to promote cycling safety. I remember back in 2004 when this program got started to in memory of 2 cyclists, struck and killed within 2 weeks of one another, Gordon Riker and Kelly Wallace. I had met Gordon a few times and he was a super positive dude, and an incredibly talented artist, his death along with Kelly’s were tragic events. The program disbanded in 2008, but thanks to Andrew Murray is now back in full swing.