Usually press releases come a dime-a-dozen, rarely catching my eye. However, the PURPLE BLAST collection from VANDEYK Contemporary Cycles is too good to pass up.
STUTTGART, 08 November 2012. VANDEYK Contemporary Cycles unveils their new bicycle collection “PURPLE BLAST“. With their second collection, the creative bicycle designhouse continues to explore the intersection between design, art, handbuilt bicycles and photography.
Set up as a curated, multidisciplinary collaboration of experts, VANDEYK aspires to built and stage functional art objects on two wheels – without any compromises.
The artwork of “PURPLE BLAST” is inspired by a solar flare, transferred in dashing purple colours. Photograhically the collection was staged in puristic black ambience, as well as in a fashion-esque photo shoot and a corresponding short film. Furthermore, the collection is featured in an exclusive short film on NOWNESS, shot by London-based art and design practice United Visual Artists (UVA) in collaboration with VANDEYK, transforming a bicycle wheel into a hypnotic homage to early op art.
“PURPLE BLAST” is a performance-oriented road bike, featuring Shimano Dura-Ace Di2 electronic shifting technology with fully integrated wiring.
The material for the frames is Columbus XCr stainless steel, fully handcrafted in Germany. Further components for the bicycles are by premium manufacturers such as Chris King or ENVE Composites.
Read up more on the other bikes by VANDEYK here and also at Nowness.
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